Think about the last product you discovered that made you smile. Maybe it was something you ate because your friend recommended it, or a song suggested to you on a music streaming website. It probably wasn’t something you heard about from a cold caller. Products and services don’t always require in-your-face advertising, but how do you choose the right approach?

Marketing teams need to know the benefits of both outbound and inbound marketing tactics. In today’s digital world, buyers have more say in how they want to be sold to and often prefer inbound techniques to outbound methods. This course will show you how to put yourself in your customers’ shoes and choose the best marketing approach for their needs.

By the end of this course, you’ll be able to:

• List the benefits of inbound and outbound marketing techniques
• Recognize the limitations of outbound marketing in the digital world
• Create strategies to introduce a more human and helpful inbound approach to marketing

Why take this course?

This course will help marketing executives, marketing managers, and senior leaders see the benefits in both techniques. It’ll help you identify the limitations that outbound marketing can face in the digital world and create strategies to promote a more holistic inbound approach.

10 mins | SCORM | Development Plan