As you know, crossing your fingers and hoping for the best just doesn’t cut it in business. Every company thrives on a good plan, and simply writing one out isn’t enough. You need to be able to design a strategy that’s foolproof, actionable, and positions the business you work for a step ahead of the others.

Knowing the finer details of your industry and what your competition is up to will help you create a winning strategy. For this, you’ll find that analytical tools come in handy. Using them well will help you understand where the business is in its journey to success, where it should be heading, and any factors that might impact performance.

By the end of this course, you’ll be able to:

• Explain how to evaluate the state of competition within your industry using the SWOT analysis framework
• Apply Porter’s Five Forces analysis to determine the position of your business in the context of your industry’s competition
• Conduct a PESTEL analysis to analyze the environmental factors that impact the business’s performance

Why take this course?

If you’re a leader who wants to forge a path that’s not only clear, but less traveled by competitors, this is the course for you. Having the right tools can make a big difference. This course gives you those tools to better understand the market you work in. You’ll learn how to use a SWOT analysis, Porter's Five Forces analysis, and a PESTEL analysis.

10 mins | SCORM | Takeaway Tasks