Imagine working in a restaurant where 1 of your customers complained about their food. You wouldn’t dream of ignoring them. Being rude or failing to address their specific concern wouldn’t be acceptable either. Making sure that you know how to respond appropriately to customers online is just as important. Social-media responses can also be seen by your other customers.

Using social media to connect with and serve your customers offers many benefits. It helps them reach you. It allows you to demonstrate your commitment to customer service to a wide audience. And you can make sure the company you work for doesn’t go viral for the wrong reasons. But if your organization’s social-media presence isn’t properly managed, it can be disastrous.

By the end of this course, you’ll be able to:

•Define how to use social media to engage successfully with customers
•Describe the various tools and techniques that are used when serving customers through social media
•Implement tips to help you and/or your teams provide excellent customer service through social media

Why take this course?

These days, organizations need to make good use of social-media platforms to serve their customers. This course will help all employees dealing with customer service to provide the best experience for their customers.

10 mins | SCORM | Takeaway Tasks