Do you want your content to make its mark but don’t know where to start? With so many competing ideas, audiences, and content mediums, you can easily get bogged down. That’s why it’s important to think about impact at every stage of the creative process, from planning to analyzing audience responses.

To create compelling content, you need to consider all the mediums at your disposal and make a plan for how you’ll use them. Data also has a part to play and can help you understand how audiences interact with your content. By considering impact from the start of the creative process through to the end, you can create content which cuts through the noise and makes its mark. This course will show you how.

By the end of this course, you’ll be able to:

• Develop a content plan, including how to choose the right medium, how to identify ideas that are relevant, and how to create a buyer persona
• Describe the steps for creating impactful content, from leveraging content creation tools like idea generators and visual-design tools to publishing & promoting across channels
• Explain how to apply content data and analysis, like website analytics, customer data, customer inquiries, to make adjustments and future decisions

Why take this course?

Content creation is a large part of how individuals, companies, and organizations now reach their audience and communicate their message. In this course you’ll learn how to develop a content plan, and the steps needed for writing impactful content. You’ll also find out how to use data and analysis to inform future decisions.

10 mins | SCORM | Takeaway Tasks