Think about some companies, organizations, or individuals who you think get their points across effectively. What do they all have in common? Is it the quality of the copy, the playful tone of voice, or the ability to nail slick one-liners? All these elements contribute to clear communication. But 1 vital tool often gets forgotten about: visual communication.

Visual communication is an important part of how you interact with an audience. It includes tools like visual storytelling, icons, branding, or visual identity. You can use visual communication in a variety of settings, from pitches to workplace onboarding. This course will show you how to use visual communication to get your point across.

By the end of this course, you’ll be able to:

• Describe visual-communication strategies, such as visual storytelling, creating memorable information and processes with icons and symbols, and attracting attention with visual branding
• Explain how to use visuals to communicate effectively with customers, from marketing campaigns to sales pitches
• Explain how to use visuals to communicate effectively in the workplace – from a clear onboarding experience to engaging performance reports

Why take this course?

Whether you work alone or as part of a large organization, visual communication can help you define who you are and help you get your message across. In this course you’ll learn some visual-communication strategies, how to use visuals to communicate with customers, and how visuals can be used in the workplace.

10 mins | SCORM | Takeaway Tasks