Working in Customer Success is a varied role. Onboarding customers, relationship management, analyzing data, and, wait… educating customers? Yes, educating customers about the products or services you sell is a crucial part of customer satisfaction. Doing so leads to improved customer success, satisfaction, and advocacy for the business you work for.

Customers who are well-educated about the products you sell tend to be more satisfied. So educating them improves communication and longer-term customer relationships. They’ll also likely be more open to upselling and cross-selling opportunities. This course has been designed to help you create a more positive customer experience through education.

By the end of this course, you’ll be able to:

• Determine the focus of customer education by identifying their goals and needs
• Explain the different types of customer education, including targeted and personalized education
• Use customer-education efforts to facilitate proactive relationships

Why take this course?

Customer education has a direct impact on customer success. Through identifying the client’s goals and needs, delivering personalized education, and cultivating a proactive relationship, customer-success teams can drive satisfaction rates and maximize opportunities for further revenue growth. This course is designed for those who already have an understanding of customer-success principles and want to enhance their skill set; such as those in senior customer roles and customer-success managers.

10 mins | SCORM | Takeaway Tasks