Customer churn is about as fun as it sounds. It measures how many customers the company loses during a certain time. And no one wants to see a high customer churn figure – it means customers have stopped buying! So understanding why customer churn happens is important, because only then can you take steps to reduce it.

Customer churn happens for lots of reasons, from customer-service issues to a bad economy. When customers decide to stop buying, it can have a negative effect on business growth. But there are ways to reduce churn, such as engaging more with customers. And you can also manage customer churn so that the organization can bounce back after it happens.

By the end of this course, you’ll:

• Describe why customer churn happens and its impact on the business you work for
• Identify the early warning signs of customer churn and the best strategies to reduce it using data
• Explain how to manage customer churn when it does happen

Why take this course?

Customer churn is never good for business, but sometimes it simply can't be helped. This course is useful for customer success managers, account managers, and anyone working in a senior customer role. It’ll show you why customer churn can be harmful for the business you work for, effective ways to manage an unexpected loss of customers, and how to bounce back when it happens.

10 mins | SCORM | Takeaway Tasks