A great product sells itself, right? Well, not really. Most people want to buy the same thing as everyone else. That means prospective customers need to see evidence that other people like and use the product. Testimonials and case studies can prove the product is worth buying. Without this social proof, customers will be reluctant to make a purchase.

Social proof is the idea that people are influenced by other people. When a product or service starts to become popular, more people race to buy it, so they can feel connected with everyone else. You can use this powerful concept to improve customer success and boost sales. This course will show you how.

This course will help you:

• Define different forms of social proof
• Describe how social proof can be used as an effective strategy for increasing customer retention
• Identify ways to capture social proof in different situations

Why take this course?

This course is perfect for those who want to improve customer success. It’s ideal for account managers, customer success managers, and those working in senior customer roles. By focusing on social proof testimonials and case studies, you’ll learn about different types of social proof, how to use social proof effectively, and where and when to capture it.

15 mins | SCORM | Takeaway Tasks