It’s not always easy to focus on what your customer is saying. You might be thinking about your next meeting, your phone ringing or your email pinging. These distractions happen regularly, after all. It’s natural that your concentration can lapse when you aren’t actively listening. But if you don’t, your regular sales pitch is less likely to be effective. You need to hear what they have to say for a better result.

Listening effectively during the sales process is an essential skill. It’ll help you earn mutual trust, connect and build relationships, make fewer mistakes, and even enhance your product and customer knowledge. It’s also great for improving your social skills and increasing your overall sales performance. This course will explain how to listen effectively.

By the end of this course, you’ll be able to:

• Explain the difference between hearing and listening, and discover how this applies to increasing sales
• Identify effective sales listening skills and techniques
• Recognize the signs of poor listening, so you can avoid making those mistakes

Why take this course?

Everyone should brush up on their listening skills, but especially if you’re working in sales and you want to close that deal. Listening effectively allows you to better understand customers' problems, so you can solve them. This course will teach you how to become an effective “active” listener. It will also give you tips and techniques you can use all the time, that’ll improve your whole sales pitch.

10 mins | SCORM | Development Plan