Did you know that since the emergence of social media, research has found that humans have an attention span of just 8 seconds? There’s just so much information to consume that people often can’t focus for extended periods of time. Some entrepreneurs realized this, giving rise to the short-form video-clip apps sweeping the globe.

When you work in sales and marketing, this can be an issue. The game has changed.
It’s a fact that if you don’t keep your prospects engaged, then they probably won’t stay prospects for long. So, you need to make sure your company becomes encoded into your prospects’ minds, to help keep them engaged and focused on your products.

By the end of this course, you’ll be able to:

• Recognize the importance of prospect engagement and the role of brand presence in repeat sales
• Identify key strategies for keeping prospects invested, such as personalizing content
• Describe what Calls To Action (CTAs) are and how to utilize them effectively

Why take this course?

Getting prospects to engage is key to making those sales, because if they’re not engaged, they’re unlikely to buy. This means knowing how to keep them engaged is essential. If you work in sales, use marketing, or are a brand manager, this course will be useful to you. It’ll help you identify how and why you should engage with prospects, as well as offering useful tips on how to personalize your content to help keep prospects invested in the company you work for.

10 mins | SCORM | Takeaway Tasks