Gathering new leads and closing new sales is hard work. It takes time and energy to pursue new clients. But with existing clients, you can make easy sales, right? All you have to do is convince them to renew their contracts. Only… it’s not that simple.

When customers renew their subscription-based services, you get reduced customer churn and more sales revenue. But to avoid confusion, you need to know who takes ownership for customer renewal: sales, customer success, or both teams? Whoever leads the renewal process, a customer success mindset will help you get the best outcome.

By the end of this course, you’ll be able to:

• Recognize the benefits of renewal for maintaining business revenue
• Explain 3 models of renewal ownership to clarify sales and customer success roles
• Describe how to use a customer success mindset to encourage customers to renew their services

Why take this course?

Renewal time is a delicate moment for both sales and customer success. This course is for sales executives, representatives, managers, and customer success representatives. You’ll find out about the benefits of renewal, the 3 different approaches businesses can take for renewal ownership, and how to use a customer success mindset to get customers to renew services.

10 mins | SCORM | Takeaway Tasks