The 1980s was a simpler time. Hair was big, fashion was colorful, and music was, well, better. And, in the world of sales, a new strategy was emerging: Solution Selling.
It’s pretty simple. A salesperson was on hand to diagnose a prospect’s needs and recommend the right products or services to fulfill those needs. It’s a technique that asks questions and reveals problems that buyers don’t know they have, so you can sell them your solution. Clever, but simple stuff.

Although much has changed since then, interactions with customers haven’t. They still have problems, and you can still resolve those problems with an appropriate product or service. When you know your customer, you can tailor your product toward being the solution to a problem they didn’t even know they had. Result? More sales for you! This course will explain how this simple technique will get you results.

By the end of this course, you’ll be able to:

• Define “solution selling”
• Evaluate the needs of your customers
• Use the question approach to solution selling effectively

Why take this course?

If you work in sales or marketing, being able to sell solutions is an essential tool. This course has been designed to help you understand the intricacies of solution selling. Now, more than ever, gaining and retaining customers is trickier, because customers are spoiled for choice. Taking this course will help you understand the methods used in solution selling, and how questioning techniques can improve your pitch. It will give you another string to your bow, adding to your growing sales skills.

10 mins | SCORM | Infographic